When I used the term "Creative Arsenal" in my last post, it occurred to me that creativity has the potential of being a weapon. Now I don't mean the kind of creativity that went into developing an atom bomb, but instead the kind that manipulates the mind.
Take Shepard Fairey's campaign posters for Barack Obama. A well-known pop artist takes a portrait of Obama, colors it red, white, and blue, and adds the word HOPE to the bottom. The portrait is styled in a striking manner similar to revoluationary art, such as the famous portrait of Che Guevarra.
Instantly, fans of Shepard Fairey, Obey the Giant, and easily swayed pop culture junkies not only find a connection with Barack Obama, but associate him with revolution. Not just change, but REVOLUTION.
Beyond the political propaganda creativity, something as simple as a sad violin in a soundtrack can severely influence people's decisions and emotions.
Creativity has much more power than people will often acknowledge.
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