Media Placement, No Thanks.

Of all the discussed career paths in advertising, media planning seemed the least interesting to me (followed closely by production). While there is some creativity used in choosing where an ad should be placed, it falls short of the amount of creativity I hope to use in my career.

My least favorite aspect of it would likely be the logistics. I feel that I would perform better in a job where I was thinking outside the box, brainstorming, and creating beauty than one where I was essentially number crunching. While I know that reach, frequency, etc. aren’t the only aspects of media planning, the formulaic aspects are quite a turn-off.

I have issues bashing a profession that I really know so little about, but of all those discussed, this was my least likely choice. I don’t think I would fit in media planning, as I’d probably be focusing more on creative aspects of a campaign than where it would be placed. I may be wrong, but media planning seems like more of a suit and tie profession, where I’m more of a shorts and flip flops kind of guy.